Building the marketing foundation for RePro Stream

Grammatik have been a true extension of the RePro team. They’ve helped us define and articulate our positioning, build a clear go-to-market strategy, and consistently drive top-of-funnel momentum. From foundational messaging and case studies to PR and social, they understand both our product and our market, and translate that into work that actually moves the business forward. It feels less like working with an agency and more like working with colleagues who are invested in our long-term growth.

— Phil Oatley, CEO, RePro Stream

The client

RePro Stream is the company behind RePro, a real-time collaboration platform built for film and TV workflows. It enables production teams to stream, review, and communicate instantly, bridging the gap between set, studio, and post.

As the company entered a major growth phase, RePro Stream needed a partner to help define its positioning, establish authority in the production space, and build consistent awareness across PR, content, and social channels, while supporting a growing product roadmap.

The brief

Grammatik was engaged to act as an embedded communications and marketing partner, supporting RePro Stream across positioning, PR, content, and go-to-market execution.

Key objectives included:

• Defining RePro Stream’s messaging and value proposition.

• Establishing credibility with global film and TV production and post-production media.

• Building sustained top-of-funnel momentum through PR, content, and social.

• Supporting product launches, integrations, and major announcements.

• Creating long-term visibility through an SEO-led website and content strategy.

The strategy

Following onboarding and a deep product immersion, we developed a long-term, phased strategy focused on benefits over features, consistency, and momentum.

We orchestrated a series of activations that provided a big-picture, multi-layered approach to raise awareness across an industry and buyer personas where technical and creative go hand in hand.

These were some of our key deliverables:

• Foundational positioning: mission, vision, tone of voice, buyer personas, and competitor analysis.

• Press and thought leadership: ongoing product news, deep-dive editorial case studies, bylines, and expert commentary pitched to international trade media.

• Product launch support: PR and social campaigns for integrations, leadership updates, and the launch of Pulsar, RePro’s hardware-free desktop encoder.

• Website and SEO: SEO-optimised website copy, blog strategy, and case studies to support organic growth.

• Social media execution: refreshed profiles, visual direction, and a consistent posting cadence across LinkedIn and Instagram.

• Events and awards: support around NAB, IBC, HPA Tech Retreat, Cannes Next and MPTS.

The results

Across 2025 and into early 2026, Grammatik delivered sustained, compounding growth in visibility, engagement, and top-of-funnel momentum for RePro Stream.

PR and coverage

• 30 pieces of international coverage across broadcast, production, and post-production media.

• Combined monthly unique visitors exceeded 2 million, including 1.14M+ MUV in January 2026 alone.

• 10 press hits in January 2026, combining product launch coverage for Pulsar with executive thought leadership

• Coverage secured in key trade outlets including Cinematography World, RedShark News, postPerspective, ProVideo Coalition, Panorama Audiovisual, Post Magazine, TVBEurope and Content & Technology.

• Consistent, high-authority trade coverage and backlinks supporting long-term SEO and discoverability.

Website and SEO

• New website launch, with a traffic growth from sub-300 monthly users at its lowest point to 1,400+ users during peak PR activity.

• Referral traffic spiked around major PR moments, including product launches, integrations, and thought leadership.

• January 2026 saw strong post-launch performance, with 800+ total users and continued organic growth, driven by a significant increase in inbound SQLs.

Social media growth

• Though our focus was PR, driven by product, case studies and thought leadership, we created ad hoc social content and suggested ideas for consistent posting on LinkedIn and Instagram.

• LinkedIn followers grew 5x, while organic impressions scaled from near-zero to 7,000+ per month at peak, with January 2026 sustaining 2,300+ impressions off the back of Pulsar coverage.

• Instagram followers doubled, with views peaking during periods of consistent posting and campaign-led content.

Most importantly, RePro Stream entered 2026 with clear market positioning, proven press traction, and an established go-to-market engine, enabling major product launches like Pulsar to achieve immediate visibility and measurable impact.