About Grammatik

Grammatik is a senior-led B2B PR agency in London, working with technology businesses across the globe. Our team of industry specialists brings together diverse marketing skills and deep sector knowledge — delivering strategy, campaigns, content and creative for clients who need to reach demanding technical and commercial audiences.

We work with a wide range of technology businesses — from AI software and cloud platforms to VFX studios, hardware manufacturers, SaaS vendors and broadcast technology companies. Clients get access to the full team at all times, working on either a campaign or retainer basis.

Founded in 2014 by Ian Tomalin-Hall, Grammatik was built to challenge the stale agency model and offer real value through focused, thoughtful work. To date we’ve worked with more than 150 clients around the globe, and we continue to grow into new areas while staying true to what we do best — smart, impactful communications for technology businesses.

PRWeek Top 40 B2B Agency.

Get in touch to find out how we can help.

 

Meet the team



Ian Tomalin-Hall

Ian Tomalin-Hall

CEO & Founder

Ian Tomalin-Hall

CEO & Founder

Ian has worked across content, digital and product marketing in a wide variety of industries, including technology, finance, travel and media. A former journalist with an entrepreneurial spirit, he headed up PR & Comms for global creative software creator, Foundry, though a major acquisition by Carlyle Group and three years of rapid worldwide growth.

Ian founded Grammatik in late 2014, with a vision to take smart, integrated marketing to the technology and creative industries. As CEO, Ian has grown and continues to develop a team of experts and smart, focused talent. He splits his time between client strategy and pushing the company towards new and exciting directions.

Glenn Matchett

Glenn Matchett

Managing Director

Glenn Matchett

Managing Director

Glenn’s experience spans film, television, retail, online and entertainment brands including MPC, Sky, UKTV and Virgin Media.

In senior marketing roles he has planned, implemented and managed a variety of impactful campaigns across traditional and digital media. As a Director of Bid Shopping, he was part of the team that grew an entrepreneurial and innovative new TV/online retail business from scratch to an annual turnover of £200 million.

Most recently, during his five year tenure at the world’s leading VFX studio MPC, Glenn developed an industry-leading marketing, social media and event strategy for the Global Recruitment function which saw the studio become the world’s largest volume recruiter of VFX talent.

Glenn’s role at Grammatik is to lead the overall focus for the client portfolio, overseeing projects and campaigns whilst supporting senior management to help grow Grammatik’s reach and expand the business.

Mark Barfoot

Mark Barfoot

Co-Founder & CFO

Mark Barfoot

Co-Founder & CFO

Mark is a qualified Association of Chartered Certified Accountants (ACCA) accountant with many years of experience in finance. In his career he has worked with a wide variety of fast-growing SMEs and start-ups, helping them to establish streamlined finance departments and future-proofed processes.

He has worked through the life of many of these companies, helping them to secure funding rounds and major corporate finance deals. Mark specialises in developing detailed financial and KPI reporting and applied this unique expertise to his role at Grammatik, helping the company to grow smart and steady

As an original founder of Grammatik he has brought his diverse and technical financing knowledge and applied it to the marketing sector to help guide and grow the company alongside the CEO.

Sofia Pensado

Sofia Pensado

Senior Account Director

Sofia Pensado

Senior Account Director

Sofia’s expertise includes a variety of creative areas including VR/AR and VFX. As Marketing Manager of Neutral Digital and Happy Finish she was responsible for all aspects of marketing to drive business growth.

Dominic Danson

Dominic Danson

Account Director

Dominic Danson

Account Director

Dom is a marketing and PR professional with a background as both a journalist and filmmaker. He’s been working in the media and entertainment space for nearly a decade – first with specialist reseller Escape Technology and more recently with Global Distribution and Symply.

He’s experienced in leading multidisciplinary campaigns across diverse market sectors for both B2B and B2C clients and is (unrelated) a stickler for a correctly used apostrophe.

Manon Sanchez

Manon Sanchez

PR and Marketing Assistant

Manon Sanchez

PR and Marketing Assistant

Bio to follow

Here's a few of the amazing companies we've worked with

Our approach

We believe in a six stage strategic approach that can transform any client's marketing fundamentals. Working through these stages, taking time to workshop ideas, develop process and create core pillars for success, we ensure everyone is aligned.

Investigate

Understand your place in the market and research to discover your unique selling points

Strategise

Develop a solid plan that supports your wider goals, set KPIs and ensure everyone’s on the same page

Optimise

Score quick-wins, then develop procedure and approaches that make activity simple and effective

Communicate

Tell your customers who you are. Create compelling content and comms output that appeals and converts

Amplify

Ensure your messages reach new networks and audiences. Make your voice heard loud and clear

Analyse

Review, report and reflect on what’s worked best and what can be done better. Use findings to influence future activity

Grammatik Agency

Shoreditch Exchange
Senna Building
Gorsuch Place
London
E2 8JF



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