The marketing strategy that took Previs Pro to 40M+ creators

“Grammatik supported us across multiple launches, bringing deep industry knowledge and a strong focus on content, thought leadership, and storytelling. They helped us engage the right audiences – from customers and creators to partners and media. Smart, collaborative, and creative throughout.”

Ian Lynch-Smith, Founder, Previs Pro

The client

Previs Pro is a storyboarding and previsualisation app for iPhone, iPad, and macOS. Used by thousands of filmmakers, cinematographers, and production professionals in over 44 countries, it’s the industry’s go-to tool for immersive pre-production.

From indie creators to major studios, Previs Pro empowers storytellers to plan, pitch, and perfect their vision before stepping on set – streamlining everything from scene blocking to camera movement in one unified platform.

The brief

With the launch of Previs Pro 3, a major update introducing Animatics and a new free tier, the team was gearing up for its biggest release to date.

The challenge? Devise a launch marketing strategy that would balance accessibility and professional credibility.

While Previs Pro’s mission is to democratise previsualisation, its business model and feature set are designed for professional filmmakers, studios, and educators. The launch had to resonate with both – widening reach while reinforcing the platform’s reputation as the pro standard in pre-production.

At the same time, the team was introducing AI-assisted features – previously understated in communications – and needed to reposition these tools as creative enablers, not replacements.

The brief was clear:

• Position Previs Pro 3 as the definitive tool for modern filmmakers
• Build brand and product awareness around the launch
• Develop a full go-to-market communications strategy – spanning beta testing, press engagement, and creator partnerships
• Establish a repeatable communications foundation for ongoing updates like Style Grade and Video Style Grade

The strategy

We began with a full discovery sprint – aligning product milestones, audience segments, and competitive positioning across the filmmaking and creative tech landscape.

From there, we built a tiered launch marketing strategy that positioned Previs Pro 3 at the intersection of professional-grade capability and creative accessibility:

• Positioning framework: Clarified the product narrative – Previs Pro is the professional’s previsualisation toolkit, now accessible to every creator.
• AI narrative reset: Shifted messaging from avoidance to authority – reframing AI as a creative accelerator with control, helping Previs Pro compete confidently with emerging GenAI tools.
• Launch sequencing: Managed the Previs Pro 3 release through coordinated beta testing, press embargoes, and targeted creator outreach.
  
• Channel expansion: Elevated brand presence beyond Instagram – developing a LinkedIn B2B content strategy to reach studios, educators, and production talent.

The results

The launch of Previs Pro 3 transformed both brand perception and visibility. Previs Pro is now firmly positioned as a professional filmmaking tool made accessible to all creators – bridging the gap between indie innovation and studio precision.

Campaign outcomes:

• Over 30 pieces of press coverage across global outlets – spanning thought leadership and product news. Hits included TechRadar, British Cinematographer, Creative Bloq, and RedShark News.
• 40 million+ monthly unique browsers reached through earned media
• AI features repositioned as creative control tools, strengthening Previs Pro’s leadership in next-gen previsualisation.
• LinkedIn transformed from dormant to high-impact:
  • +200% increase in impressions
  • +199% increase in post clicks
  • +160% increase in engagement rate

• 38.9% ownership of share of voice for tracked SEO keywords – measured against five competitors.

The result: a clear, credible brand voice, a scalable launch framework, and a communications foundation built for sustained growth – from product updates to global creative outreach.

+160% engagement rate

+200% in LinkedIn impressions

40m+ MUV

Ready to turn your creative technology into a story that scales?

Let’s build a communications foundation that connects innovation with measurable growth.