Deep tech marketing for enterprise IT

“From onboarding, Grammatik has impressed us with their organisational skills and productivity. Our website, social media channels, and general marketing strategy needed review, and the team delivered this quickly, with a clear plan from the beginning. We’re always impressed with what Grammatik presents to us, and we’re already seeing a positive impact in terms of brand awareness and engagement.”

Alex Hatfield, CEO at Juno Innovations

The client

Juno Innovations is a deep-tech infrastructure company rethinking enterprise computing through its Unified Compute Plane – platform software that delivers performance, control, and cost efficiency across cloud, hybrid, and on-prem environments.

Its core product, Orion, enables scalable deployment of high-performance virtual environments, powered by modular features: Kuiper, Helios, and Terra. 

The brief

Juno was poised for expansion – moving beyond media and entertainment into biotech, cybersecurity, defence, and advanced R&D. But the messaging hadn’t kept pace. Product hierarchy was unclear – Orion, the foundational platform, was too often mistaken for a feature. 

And while Juno had built deep technical credibility, the marketing needed the precision and repeatability to scale across verticals. This wasn’t just about execution. It was about building a strategic foundation for growth – one that could support a cross-sector marketing engine designed for longevity.

The strategy

We started with a full immersion session, aligning roadmap milestones, sales priorities, and audience segmentation. This was followed by a detailed marketing audit, pinpointing critical gaps across positioning, SEO, user journeys, and brand voice.

From this foundation, we built a verticalised deep tech marketing strategy:

• Clarified product architecture: Orion = platform; Kuiper, Helios, Terra = features
• Mapped persona-driven messaging for biotech, cybersecurity, manufacturing, and public sector
• Established a modular content framework optimised for scale, SEO, and inbound conversion

The results

The platform architecture is crystal clear: Orion is the product – the Unified Compute Plane transforming enterprise infrastructure, while Kuiper, Helios, and Terra are modular features that deliver specific technical impact. Messaging is now verticalised, precise, and scalable – reaching biotech, cyber, defence, and advanced R&D with tailored narratives that resonate. 

+35% in web traffic

+680% in LinkedIn impressions

+780% surge in followers

Ready to build a scalable marketing foundation for your deep tech brand? 

Let’s talk about how Grammatik can turn complex innovation into measurable growth.