Brand strategy, PR and content for pixitmedia

The client

pixitmedia is recognised for empowering broadcasters, film studios and creative organisations to access their data how and when they want. With a customer base including media and entertainment heavyweights like Framestore, Vice, Jellyfish Pictures and Red Bee Media, pixitmedia’s award-winning software-defined storage solution, pixstor, and dynamic data management solution, ngenea, helps to cut costs dramatically whether on-premise or in cloud and solve the problems of working with heavy media files.

The brief

pixitmedia approached Grammatik looking for support in building out a multifaceted PR strategy to define and establish the brand within the media and entertainment industry press. This was to feature bolstering press relations and, thanks to pixitmedia’s great industry relationships, generate a strong presence in leading media industry publications.

The strategy

Building on pixitmedia’s industry renowned reputation, Grammatik worked collaboratively with the team there to build out an effective strategy to garner attention and define a clear narrative for a distinct player in a competitive market.

This strategy was built around a number of brand positioning pillars, developing a comprehensive core messaging to tangibly pull themes and content from. Along with bolstering press relations, our plans also included an in depth competitor analysis and delivery of a new brand vision. This included overall company positioning, brand language, logo design and taglines. Grammatik was instrumental in the creation of pixitmedia’s current tagline ‘Beyond Expectations’.

The Results

Refresh of the brand including brand values and positioning. We devising the new company tagline ‘Beyond Expectations’

We secured multiple opportunities for pixitmedia to use its industry voice in securing and drafting 7 thought-leadership articles for leading publications like Broadcast Pro ME, Techspective, TVBEurope and more.

Grammatik also secured a number of profile boosting speaking opportunities for pixitmedia, including participation in the 2021 NAB Amplify panel sessions.

Thanks to Grammatik’s wide reaching network of industry relationships and contacts, the distribution of press releases and securing additional editorial opportunities has secured a total of 30 pieces of coverage across recognised titles, with a total audience reach of 5.5m (approx)