Animated Video Production for Autodesk

The client 

Grammatik works with Autodesk on a variety of projects across different marketing channels, from case studies to podcasts to animated video production.

As a multinational software corporation that makes software products and services across a number of verticals, Autodesk is changing how the world is designed and made.

If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with their software. 

The brief 

Autodesk recognises the importance of sustainability, in particular within the architecture, engineering and construction (AEC) industry and the design and manufacturing (D&M) industry.

To cement Autodesk’s position as a leader and reputable reference within these industries, Grammatik produced two new ebooks focused on how to drive sustainable business models, and realise new business opportunities.

This new brief from Autodesk was to repurpose the ebook with animated video production, to promote across different routes to market.

The strategy 

Grammatik seized the opportunity to further promote the ebook messaging by creating supporting assets with two simple but impactful animated videos.

Distilling some of the key messaging from the project, Grammatik’ animated video production team created stylised 2d trailers to hook in viewers to explore further and download the ebook itself.

The results 

End-to-end animated video production for social channels

Effectively repurposing existing content meant value for money for Autodesk

Reach new audiences across different platforms